As the marketplace continues to evolve from self-contained B2C and B2B perspectives and businesses seek to diversify their revenue streams and grow their audience, hybrid commerce solutions like Magento Commerce are being adopted at an accelerated rate.
While separate solutions for business-to-customer (B2C) and business-to-business (B2B) markets are feasible, there are many reasons why you would be better off with a hybrid solution like Magento Commerce. Hybrid commerce platforms aim to make designing and maintaining your business an intuitive process for both B2C and B2B markets. Here are some ways hybrid commerce achieves this better than traditional systems.
Hybrid commerce makes building your brand easy
One of the biggest reasons why hybrid commerce outclasses traditional B2C and B2B services is because a hybrid system can use the same tools and features applicable to both market types.
If you use a separate system for both B2C and B2B, you will have to learn how to use each service individually. This effectively doubles the amount of time and energy spent learning and using separate eCommerce solutions to achieve your goals. With hybrid commerce, you can use the same set of tools to simultaneously develop both B2C and B2B storefronts. This makes the process of building your business much more consistent while eliminating inefficient use of time.
A unified system also means less stress and more flexibility for your development teams. If you have two different solutions, you typically need separate development teams with corresponding skill sets. This means you can’t easily move developers from one solution to the other to help balance workloads.
Magento Commerce is a next-generation eCommerce solution designed for both B2C and B2B-focused businesses. It uses intuitive drag-and-drop web design tools which streamline the storefront development process. The flexibility of these web tools means they can be applied to either a B2C or B2B web development environment.
If your business plan calls for serving both B2B and B2C audiences, Magento Commerce can be adapted to serve both market types under the same technology umbrella. Thanks to features such as company-specific pricing and catalogs, order history tracking, and assisted selling, it has never been easier to satisfy both B2C and B2B buyers. The platform’s functionality can also be enhanced with extensions available through the Magento Marketplace. There are 1000s of extensions and connectors which help merchants to meet their strategic goals while tapping into the latest innovations.
Hybrid commerce helps keep track of important data
Another great advantage of hybrid commerce systems is they simplify studying digital commerce analytics. In a traditional setup where B2C and B2B services are separated, you would have to go through both systems individually and comb through their respective data sets. Considering each commerce service comes with its own type of analytics system, switching between the two different ones would be incredibly inefficient. Separate analytics systems will need to be navigated and read in different ways, resulting in a big headache for storefront owners. Since tracking what succeeds – and what doesn’t – is crucial for businesses, you can’t afford to get bogged down by services that are supposed to make your job easier.
A hybrid system displays analytics of both B2C and B2B sales via the administrative dashboard on your back-end. This removes the need to navigate between separate systems, creating a cleaner analysis experience that yields more insightful data.
Magento Commerce is equipped with extensive analytics tools that track important business data across B2C and B2B markets. Whether you want to see how many views your products are drawing, track how many customers return for second purchases, or identify how well particular items are selling, the analytic capabilities of Magento Commerce will provide the data you need to make informed business decisions.
Hybrid commerce systems simplify the process of branching out into popular third-party marketplaces like Amazon. Separate B2C and B2B systems mean you’ll need to manage the process of maintaining a presence on external channels for each individual system. This increases your workload since you are operating two separate platforms, making it more difficult to fulfill orders or adjust prices quickly.
With a hybrid commerce system, you can seamlessly manage B2C and B2B selling in a third-party marketplace from a singular commerce platform. As before, this saves time since it eliminates constantly switching back and forth between systems, and ensures you can quickly make changes to marketplace listings.
Magento Commerce is equipped to help users seamlessly list their products on Amazon. It comes with advanced repricing systems that help you win the buy box and you can manage your inventory and order fulfillment. There are also additional B2B pricing options letting you offer quantity-based, tiered prices to businesses.
Hybrid commerce helps you expand into popular third party marketplaces
Hybrid commerce systems simplify the process of branching out into popular third-party marketplaces like Amazon. Separate B2C and B2B systems mean you’ll need to manage the process of maintaining a presence on external channels for each individual system. This increases your workload since you are operating two separate platforms, making it more difficult to fulfill orders or adjust prices quickly.
With a hybrid commerce system, you can seamlessly manage B2C and B2B selling in a third-party marketplace from a singular commerce platform. As before, this saves time since it eliminates constantly switching back and forth between systems, and ensures you can quickly make changes to marketplace listings.
Magento Commerce is equipped to help users seamlessly list their products on Amazon. It comes with advanced repricing systems which help you win the buy box and you can manage your inventory and order fulfillment. There are also additional B2B pricing options letting you offer quantity-based, tiered prices to businesses.
Magento Commerce is your gateway to a hybrid sales approach
Whether you’re a new business owner growing a brand or a seasoned seller enhancing their eCommerce assets, Magento Commerce delivers a hybrid solution to help you succeed in both the B2C and B2B spaces. Design attractive, engaging shopping experiences for mobile and desktop users with intuitive publishing tools. Powerful business intelligence tools help you efficiently analyze webstore data to make informed business decisions.
Seamlessly expand into popular marketplaces like Amazon, with inventory management systems, frictionless order fulfillment, and automated, intelligent pricing.
If you want to consistently expand your brand into both B2C and B2B markets, consider moving to Magento Commerce.
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